Description

Elective for License Renewal

Free for DCAR Members.

Instructor: Katheryn DeClerck

CE Credit Hours: 4.0

A strong listing presentation begins with a well-supported pricing recommendation. This course explores how to use market data and tax assessment information to help sellers understand their property’s position in the market and set realistic expectations.

Participants will review agency relationships, fiduciary duties, and the ethical considerations involved in recommending a listing price. The class addresses the balance between winning a listing and providing an honest assessment of value, including the importance of avoiding inflated pricing simply to secure a seller’s business.

Agents will leave better prepared to explain their pricing recommendations, support them with relevant data, and present a clear strategy that serves the seller’s interests.